We recently had the pleasure of building the MLB.com OnBase AIR application, which lets you keep track of everything that’s going on with your favourite MLB teams and players via Twitter, official notifications, and game updates. Working with MLB on the project was very cool by itself, but as a cherry on top it is now being advertised in Times Square. It’s pretty sweet to see your work 50 feet tall in Times Square – it’s a little like being a super nerdy and completely unknown broadway star.
I’m very proud of all the awesome work my team did on this one. Consolidating all of the data feeds necessary to power this app in an effective and efficient manner was quite a challenge, and they did a great job of making it happen.
You can get more info on MLB.com OnBase at mlb.com/onbase.
Here’s a picture of the digital billboard in Times Square: