Chris Caldwell

As Creative Director for gskinner, Chris constantly pushes the boundaries of technology and design. His innovation has allowed him to work with large brands such as Google, Atari and NASCAR, and earned him multiple international recognitions from the Webby’s, FWA’s and Pixel Awards. To learn more, connect with Chris online at or on Twitter @caldwellcreates.

Why I Practice Design After 25 Years

It’s been 25 years since I first double-clicked a desktop icon that changed my life. The year was 1992 and I had just opened up Photoshop 2.5. I had no idea what I was doing. Fascinated by computers and making digital art, I didn’t care if I could make something look great. I just clicked on a tool and tried making anything. With each attempt, I increased my abilities and the outcomes became more complex, meaningful, and intentional. Practicing became the foundation for my education, career, and part of my ethos as a Creative Director—here’s the impact it’s had, and how you might be feeling if you’re not practicing.

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