Kia Valdez Bettcher

Designer/Drawing Addict
barrel with torch on top

Embracing the Bottom of the Learning Curve

I’ve always had a complicated relationship with learning as a designer. It’s satisfying to gain new skills, but staying in my comfort zone feels so much easier. I want to push myself and get awesome results, but there’s an intimidating hurdle of not knowing how to start. The bottom of the learning curve is a scary hurdle to confront. 3D design had that hurdle stalling me from progressing. Dipping my toes into 3D modelling and quitting after a week was a common occurrence for years. There’s dozens of abandoned attempts sitting on my old hard drives. Something always prevented me from wanting to continue. Normals, modifiers, rendering — 3D felt too overwhelming and vast. I felt stumped. How do you get started learning something when you don’t even know what you don’t know?
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Cultivating Candid Feedback in Creative Culture

A big cake with icing on topI’ve been exposed to a variety of corporate cultures. Some fill me with inspiration, fellowship, and support, where my co-workers are my best friends and I trust them to give honest feedback — knowing they want to solve problems, and help me produce my best work. Others, leave me exhausted: struggling with job satisfaction and feeling alone. At the root of this, is a feeling that surfacing issues or concerns to managers will fall on deaf ears. When managers listen and do not take action or follow up with action, I’m left feeling powerless to affect change.

If this sounds familiar — have hope. With a few insights about shaping feedback and some tips to cultivate an open, supportive, and candid culture, you’ll be on your way to creating an environment where you can thrive together. It all starts with good feedback.
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Things I Didn’t Learn In Design School

The best decision I’ve ever made was going to design school. Surrounded by talent, designer friends, and inspiring instructors, I was able to improve more than I could have ever imagined. After four years of amazing time in school, I received several job offers after our graduate portfolio show, and ended up working at a digital experience agency: gskinner.

Until the moment I started work, I thought I knew pretty much everything to succeed professionally, and there was no doubt in my naïve mind I would soon become “the SUPERSTAR” designer of the company. But I found the reality to be quite different from what I imagined. Transitioning from school to a professional work environment, I felt ill-equipped as there were many things I hadn’t been exposed to at school. It was like being thrown in the middle of the ocean and having to learn how to swim all over again.

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Why I Practice Design After 25 Years

It’s been 25 years since I first double-clicked a desktop icon that changed my life. The year was 1992 and I had just opened up Photoshop 2.5. I had no idea what I was doing. Fascinated by computers and making digital art, I didn’t care if I could make something look great. I just clicked on a tool and tried making anything. With each attempt, I increased my abilities and the outcomes became more complex, meaningful, and intentional. Practicing became the foundation for my education, career, and part of my ethos as a Creative Director—here’s the impact it’s had, and how you might be feeling if you’re not practicing.

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Breaking Into the Web Industry

Taking Your First Steps

Finishing school and stepping into the industry is both daunting and exciting. Having gone through the process of graduation and job searching myself just a year ago, I want to shed some light on what to expect and offer some tips along the way.

After working at gskinner for one year, I was fortunate to attend the grad show where I had first met Grant when I was a student. Along with the CTO and Creative Director, we observed the new grads and discussed possible hires. It was an eye opening experience, learning how management assesses talent. It allowed me to empathize with the hopes and fears of the new grads as they try to find a way into the industry. Luckily, the web platform is broad and provides a large pool of jobs to fill.
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Check. Check. Is this thing on?

It’s been nearly a full year since I last blogged. (Do people still blog? Maybe I should snapchat this instead?) I used to blog a lot, but life became busier, posts became more infrequent, and eventually it stopped being a habit and became a chore.

That doesn’t mean I don’t have a lot to say. It’s just that the last few years have been a crazy and exciting ride, and I haven’t had a lot of time to dedicate to writing posts.

Five years ago, Flash as a platform died. For a lot of shops, the migration was gradual. Not for us. Our clients come to us for cutting-edge tech, and almost overnight, Flash didn’t meet their criteria. We went from almost 100% Flash work, to nearly 0% in less than a year.
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8 Years, a Retrospective.

I was looking at the blog today, thinking how neglected it is, when I realized that its 8 year anniversary had recently passed. That got me scanning nostalgically through old posts, and wistfully pondering how much has changed since my very first post on Sept 1, 2003.

At the time, I was a spiky-haired, fresh-faced, freelance developer who had just recently won my first few awards, and had spoken at my first few conferences (a thoroughly nerve-racking experience). I was completely unsure of my place in the industry, had no idea how to promote myself (though I was starting to learn), and wasn’t sure what I wanted to be when I “grew up”. I just knew that I REALLY loved building cool things in Flash.

Eight years later, a lot has changed, but the important parts have stayed the same. I’m a grizzled veteran, with more than a few white hairs, and am no longer so fresh of face. I’ve spoken at hundreds of conferences and events around the world, but I still get completely stressed out before every single one. I lead a team of 14 absolutely amazing developers and designers, working on cutting-edge projects for some of the biggest brands in the world, but I’m still not sure what I want to be when I grow up. I just know that I still REALLY love building cool things and sharing them with the world.

There are a few reasons why I still love my work so much. Foremost, I love the continuous challenge and the sense of creation. I don’t think I’ve had a day in the past 8yrs when I haven’t either learned something new, or built something (however small) that I can be proud of. I also appreciate the diversity – I’m sure I’d be a much wealthier man if my company focused on building “enterprise blah blah blahs for the yadda yadda market vertical”, but I much prefer constantly tackling new challenges. We’ve worked on everything from intros & micro sites to frameworks & enterprise apps to games & installations to technical demos & art pieces.

I also really appreciate the people. My own little team is made up of intelligent, creative, and fun people that I genuinely love working with. Our clients tend to be smart, savvy, and eager to do fantastic, progressive work. And, the communities I’ve been honoured to participate in have been hugely supportive and giving. Seriously, the Flash community is one of the coolest groups of like-minded folk I’ve ever had the pleasure to interact (and party) with. I’m still getting to know the HTML/JS community, but I’m hoping they will be equally cool.

I know it’s a bit sappy and cliché, but I have a deep passion and love for what I do, and a great deal of respect for the people I’ve been privileged to work with over the past decade. I’d like to think that’s helped make my work better, but if not, at least I’ve been having fun the whole time!

(and, yes, I will try to post more often – Twitter and G+ have made me lazy)