Kia Valdez Bettcher

Designer/Drawing Addict

Inspiration to Reality: Exploring Generative Art

You know that sense of awe when you see inspiring work? The kind of feeling that makes you say “wow, I wish I could do that.” Seeing Ash Thorp, GMUNK and Joey Camacho’s CG work makes me feel that all the time. There’s so much thought that goes into their compositions and I wanted to see if I could emulate some of that using Blender. The following is a summary of what I’ve learned through experimenting with CG. You can also see the final results of what I made here. I hope this encourages you to have fun making your own crazy creations after reading!

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barrel with torch on top

Embracing the Bottom of the Learning Curve

I’ve always had a complicated relationship with learning as a designer. It’s satisfying to gain new skills, but staying in my comfort zone feels so much easier. I want to push myself and get awesome results, but there’s an intimidating hurdle of not knowing how to start. The bottom of the learning curve is a scary hurdle to confront. 3D design had that hurdle stalling me from progressing. Dipping my toes into 3D modelling and quitting after a week was a common occurrence for years. There’s dozens of abandoned attempts sitting on my old hard drives. Something always prevented me from wanting to continue. Normals, modifiers, rendering — 3D felt too overwhelming and vast. I felt stumped. How do you get started learning something when you don’t even know what you don’t know?
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Cultivating Candid Feedback in Creative Culture

A big cake with icing on topI’ve been exposed to a variety of corporate cultures. Some fill me with inspiration, fellowship, and support, where my co-workers are my best friends and I trust them to give honest feedback — knowing they want to solve problems, and help me produce my best work. Others, leave me exhausted: struggling with job satisfaction and feeling alone. At the root of this, is a feeling that surfacing issues or concerns to managers will fall on deaf ears. When managers listen and do not take action or follow up with action, I’m left feeling powerless to affect change.

If this sounds familiar — have hope. With a few insights about shaping feedback and some tips to cultivate an open, supportive, and candid culture, you’ll be on your way to creating an environment where you can thrive together. It all starts with good feedback.
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Things I Didn’t Learn In Design School

The best decision I’ve ever made was going to design school. Surrounded by talent, designer friends, and inspiring instructors, I was able to improve more than I could have ever imagined. After four years of amazing time in school, I received several job offers after our graduate portfolio show, and ended up working at a digital experience agency: gskinner.

Until the moment I started work, I thought I knew pretty much everything to succeed professionally, and there was no doubt in my naïve mind I would soon become “the SUPERSTAR” designer of the company. But I found the reality to be quite different from what I imagined. Transitioning from school to a professional work environment, I felt ill-equipped as there were many things I hadn’t been exposed to at school. It was like being thrown in the middle of the ocean and having to learn how to swim all over again.

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Why I Practice Design After 25 Years

It’s been 25 years since I first double-clicked a desktop icon that changed my life. The year was 1992 and I had just opened up Photoshop 2.5. I had no idea what I was doing. Fascinated by computers and making digital art, I didn’t care if I could make something look great. I just clicked on a tool and tried making anything. With each attempt, I increased my abilities and the outcomes became more complex, meaningful, and intentional. Practicing became the foundation for my education, career, and part of my ethos as a Creative Director—here’s the impact it’s had, and how you might be feeling if you’re not practicing.

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Breaking Into the Web Industry

Taking Your First Steps

Finishing school and stepping into the industry is both daunting and exciting. Having gone through the process of graduation and job searching myself just a year ago, I want to shed some light on what to expect and offer some tips along the way.

After working at gskinner for one year, I was fortunate to attend the grad show where I had first met Grant when I was a student. Along with the CTO and Creative Director, we observed the new grads and discussed possible hires. It was an eye opening experience, learning how management assesses talent. It allowed me to empathize with the hopes and fears of the new grads as they try to find a way into the industry. Luckily, the web platform is broad and provides a large pool of jobs to fill.
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Check. Check. Is this thing on?

It’s been nearly a full year since I last blogged. (Do people still blog? Maybe I should snapchat this instead?) I used to blog a lot, but life became busier, posts became more infrequent, and eventually it stopped being a habit and became a chore.

That doesn’t mean I don’t have a lot to say. It’s just that the last few years have been a crazy and exciting ride, and I haven’t had a lot of time to dedicate to writing posts.

Five years ago, Flash as a platform died. For a lot of shops, the migration was gradual. Not for us. Our clients come to us for cutting-edge tech, and almost overnight, Flash didn’t meet their criteria. We went from almost 100% Flash work, to nearly 0% in less than a year.
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